Author:
Carrie Koos

Selecting the right Customer Relationship Management (CRM) solution is a pivotal decision for any business. CRM software serves as the central hub for managing customer interactions, streamlining sales processes, and enhancing marketing efforts. Among the myriad of CRM options available today, two heavyweights often stand out: HubSpot and Salesforce. Beyond the generalized understanding of Salesforce being the “most customizable, but also most budget-heavy,” or HubSpot being “the lighter, less enterprise version” of commercial CRM platforms, there's actually a lot more to consider. In this article, we will explore the major areas of focus involved in the buying and comparison process of selecting either HubSpot or Salesforce as your CRM solution.