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March 5, 2020

Does your company need BDRs for performance marketing?

Does your company need BDRs for performance marketing?

 

 

One of the classic struggles of a marketing department is figuring out what happens to leads after they’re handed off to sales. Were they followed up on? Did anyone contact them? Did they close? Marketers want to know that their work has improved the company’s sales, but it’s not always easy to see what’s happened to strong leads after they’re handed off.

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