Tech companies are on a continuous drive to improve our experiences. From every screen and device we use, there’s an imperative to make things more useful, less annoying, and stickier. And for every marketer or sales rep trying to hit their numbers, there are a host of tools to help them do that.
But on the other side of that are tech giants intent on making their experiences more pleasant. The Facebooks, Googles and Apples of the world don’t necessarily care that your new tool is giving you an edge over your competitors. If it makes their platforms worse off, you can expect that they’re going to do something about it.