Organizations often look at sales and marketing as two separate groups. Marketing produces the leads while the sales team turns those leads into customers.
But is this the best approach?
Today, prospects read an average of five blog posts before they ever talk to a salesperson. People prefer to do their own research, and smart companies will need to adapt to a more customer-centric approach to get ahead. Using valuable content in your sales process is an effective way to give customers the information they want while helping you close more deals.