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October 10, 2019

How to make events work with your inbound program, part three: post-event

How to make events work with your inbound program, part three: post-event

 

If you work in an industry that requires your participation in trade shows, you know how “sales-y” they can be. For marketers who are committed to an inbound strategy, trade shows and conferences can feel antithetical to the helpful tone you’re trying to adopt with your marketing collateral. But if you approach events with the right strategies in mind, they can complement your other marketing efforts.

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