Parker Short

How to run an ABM program using HubSpot's Marketing + Sales hubs

If you’re running ABM campaigns (or even just considering it), HubSpot’s marketing and sales hubs offer tools that can make the process smoother for you and your prospects. As you coordinate your sales and marketing efforts to influence target accounts, you can plan out the entire process in Hubspot, and track the overall progress your teams are making. With a wide range of tools that help you along every step of the way, HubSpot makes it easy to provide a seamless, reliable, and positive experience from your first outreach to an ongoing customer relationship. Let’s look at what tools are most useful at each stage of the journey: