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January 30, 2020

ABM, Inbound, Targeted Account: Which marketing strategy is right for you?

ABM, Inbound, Targeted Account: Which marketing strategy is right for you?

 

If you’re selling something with a considered sales process (meaning it’s not just transactional), then you may have wondered what’s the best way to market your product or service. It can be tempting to pursue a marketing strategy that’s splashy or fun, but it’s more important that your marketing strategy aligns with how you sell. Let’s look at three marketing strategies to see when each one might be the right choice:

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