ABM isn’t about running campaigns — it’s about aligning sales and marketing processes around your most valuable accounts. Pyxis helps you build the foundation and systems that make ABM work.
WHY ACCOUNT-BASED MARKETING?
For companies with complex sales cycles, ABM can be a game-changer. But making it stick requires more than buying lists or launching ads. The hard part is getting sales and marketing teams aligned on the right accounts, processes, and reporting.
That’s where Pyxis comes in: we build the operational backbone that makes account-based growth possible.
WHO IT’S FOR
Our ABM enablement services are designed for companies who:
- Already decided to pursue an ABM strategy
- Need sales and marketing alignment to make it real
- Want to embed ABM processes into their CRM and tools
- Are looking for cohesive systems, not just individual campaigns
WHAT THIS LOOKS LIKE
Depending on your team’s maturity and goals, Pyxis can help you:
- Align sales and marketing around a shared ABM strategy and lead handoff process
- Configure ABM processes in your CRM (HubSpot or other tools)
- Define target account criteria, tiers, and buying roles
- Build account and contact scoring systems
- Track account engagement, opportunities, meetings, and progress
We guide teams through ABM maturity levels — from pilot programs with a handful of target accounts to fully integrated ABM systems spanning sales and marketing.
WHAT WE DON’T DO
We’re not a campaign shop. We won’t create content or run ads for you. Instead, we partner with your marketing team to ensure the processes, systems, and reporting are in place so their campaigns can succeed.
WHERE THIS FITS IN OUR SERVICES
ABM Enablement often works hand-in-hand with:
- Revenue Operations Retainers — ongoing support to refine ABM processes as you scale
- CRM Implementation — ensuring your CRM captures the right account and contact-level insights
- Systems Integration — connecting data across platforms so your ABM reporting is reliable
Think of ABM Enablement as a layer on top of strong RevOps foundations — helping you go deeper into account-based growth.
WHY PYXIS?
We bring:
- Deep experience implementing ABM systems in HubSpot and integrated stacks
- Pragmatic advice
- A boutique partnership approach — we listen, adapt, and execute with precision.
