We know the age-old ABC’s of sales: Always be closing. But in today’s market, customers demand more information than ever, especially when it comes to making a buying decision for their businesses.
In order to meet the demands of customers, it’s important for sales to have the tools readily available to them to sell. Your sales teams need to be armed with compelling content that informs and intrigues prospects—but every minute sales spends sourcing or creating content is time not spent selling and closing deals.
Even more, when salespeople do spend the time to develop their own content, it can be inconsistent across the team, or even completely off-brand. Marketing may develop content, but because content is important in every stage of the buyer’s journey, they may be targeting leads who aren’t yet qualified for sales.
How can you close the loop on marketing and sales efforts?
Sales content.
Imagine sales had a library of content to access whenever they needed support in their selling process. Through sales content services, we develop content to support the sales team all the way to closing the deal. We provide sales with the content they need to reach out to cold prospects or make the big sell to a C-level executive.
Let your sales team stick to what they do best: selling. We’ll take care of the content.
If your company has a dedicated sales team working tirelessly to close deals through services like LinkedIn Sales Navigator or similar methods, our sales content services could be a great fit for your company.
To establish a dynamic library of sales content, Pyxis begins with a strategy project to understand the customer persona and sales process. During this strategy phase, we perform a content audit on your existing marketing and sales content, interview specific sales team members and customers, and conduct a sales survey across your sales team. From these insights, we develop a sales content strategy and supplemental content calendar. As we develop sales content for your business, we will keep all content in a centralized sales content library that’s easily accessible to your sales team.
Sales content options include:
In order to keep content fresh and reflective of your company’s goals, we recommend viewing sales content creation as an ongoing process. When we’re contracted to create a sales content, we begin with strategy phase which generally takes about 4 weeks. Upon completion of the strategy phase, we will make recommendations and work with you to develop a plan. From there, we can begin developing sales content for your sales team on a weekly or monthly basis, as determined in our strategy meetings.
The people of Pyxis have a combined background and experience in marketing and sales—our expertise is not limited to one area or the other. We are inbound marketing experts who practice sales enablement. Additionally, our content creation team has deep expertise in crafting compelling content that supports sales teams.
© Pyxis Growth Partners.
Austin, TX
